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Branding & Marketing A Show

20th November 2023 @ 1:45 pm - 2:30 pm


Find out what it takes to sell and advertise a West End Show. Take part in this interactive workshop showing you the wide world of creativity, planning and strategy that helps fill theatres in London’s West End. Join experts from marketing and creative agency, AKA who work across productions including Matilda, Harry Potter and the Cursed Child, TINA: The Tina Turner Musical, Cabaret, and more. They will share their experience and work with you on creating some mini marketing campaigns to sell a show.

This session will be hosted by James Leggat from AKA.

This session is accessible via several sets of stairs.


Booking Rules: Please book no more than two workshops or tours, plus one Main Stage Event. This will allow you to get to sessions on time and explore our Exhibitor Marketplace.

In Person Waiting List: If the RSVP for this event is closed, you will be able to join the ‘on the day’ waitlist which will operate at the session venue in case of any last minute cancellations. Just come to the venue and a volunteer will direct you to where you need to queue. This will operate on a first come first served basis, and will not guarantee entry.


20th November 2023
1:45 pm - 2:30 pm
Event Categories:
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Lyceum Theatre
21 Wellington St
London, WC2E 7RQ United Kingdom
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